Setting the brand for this elegant yet homely bed and breakfast romantically tucked away in the most gorgeous garden in the in Midlands of KwaZulu Natal.
- The swirls of the logo are almost perfectly matched with the wrought iron gates about the property of Yellowwoods.
- The font was chosen based on the existing signage on the property so that a clear link can be made between the logo and the property it advertises.
- The word ‘Yellowwoods’ was emphasized as there are the most exquisite yellowwood trees on the site that are central to the appeal of the property.
- Swirls and serifs gave a romantic feel to the logo- exactly what the client was going for.
The design process:
I am scared to admit it, but we didn’t make a single pixel’s change to this logo- the client was happy as soon as she laid her eyes on it.
What the client had to say:
“That is perfect, thank you. Matches the gate scrolls too!”
Take-aways from this project:
Matching the logo to the inherent appeals of the product or service can be a powerful communication tool.