I recently ran a Facebook giveaway for one of my favourite clients (kidding- they are all my favourite!) but I had yet to see a giveaway that took off quite like this one. I don’t think it was by chance though, I think our giveaway had some cunning tricks up its sleeve that meant people found it quite hard not to engage.
Here’s why I think it worked:
1. The product we advertised was amazing : This might seem a little obvious, but I do think it’s worth pointing out that if your product or service isn’t great- people aren’t going to suddenly want it because they can get it for free. Well, that’s arguable, but I think it’s worth stating that if your product or service that you offer is truly of value, people will be eager to engage with your giveaway because they truly believe it offers value.
2. We drew on some nostalgic and altruistic strings. Ok, this needs a bit of explaining. We targeted parents to enter a competition on behalf of their kids for Valentine’s Day- where they could win a spoil for their entire kid’s class on Valentine’s Day. In our ad, we did a little blurb about the eager anticipation of waiting for a rose or gift on Valentine’s Day and the joy or sorrow when it did or didn’t arrive. There’s the nostalgia. Second, the idea was to win for your children. Winning a prize for someone else positions your brand in such a way as to come across as generous and caring, and you allow others to feel good about it too.
Try running a giveaway where the prizewinner wins for another person or better- for themselves and a friend who they tag in the comments section!
3. Make sure that you announce the prize winners really clearly. If possible, announce the date and time you are planning to announce winners on the giveaway post. Then, when it comes near to the time, draw your winner, and private message them to say they have won. Then post a winners post on your timeline as well as in the comments section of your giveaway post. This way, you won’t have to waste time fielding ‘who won the competition post’ comments which also look really lousy all over your feed. You will also seem credible for when you run your next giveaway.
If this sounded great to you, but you have no idea where to start when it comes to social media and giveaways, or if you just don’t have the time to run your social media feeds, I would love to collaborate with you. Click here to find out how you can get in touch with me. Otherwise, use the fields below to subscribe to my monthly mailer to get more of this content straight to your inbox.